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 What Future Effect will the Virus have on Sponsers

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T O P I C    R E V I E W
WarrenK Posted - 31 Mar 2020 : 12:21:54
With large and small companies having to shut down to the point they might not start up again or losing vast amounts of money what effect will this have on future sponsorship deals. Next years Supercar grid(nothing will happen this year)will look different with the number of sponsors and teams, sadly I think for the worst.
15   L A T E S T    R E P L I E S    (Newest First)
Fast by Ferracci Posted - 05 Apr 2020 : 17:25:11
quote:
Originally posted by BOWYANG

bigem , at this point it's only a prediction , And don't we all hope Alan's prediction is worst case , my understanding is that there has been an "unexpected" interest by sponsors in the online aspect of Motorsport that "May" help tide though to a future start up of the real deal . Will agree that things will change.



Why would we hope itís worst case?

A complete reset is what Australian motor racing needs
BOWYANG Posted - 05 Apr 2020 : 11:05:24
bigem , at this point it's only a prediction , And don't we all hope Alan's prediction is worst case , my understanding is that there has been an "unexpected" interest by sponsors in the online aspect of Motorsport that "May" help tide though to a future start up of the real deal . Will agree that things will change.
bigem Posted - 04 Apr 2020 : 23:28:29
quote:
Originally posted by Alan53

Supercars was dead in the water from the day of the Holden announcement.The only effect of the virus was that the demise of Supercars/Archer might come earlier than the end of 2021 when it was going to happen anyway.
Foxtel which is not far from bankrupt is running down the clock on its ridiculous overpayment on the current tv deal.The free to air networks arenít much better off and certainly have no money to buy rights for niche sports like Supercars.Heck 7 was hoping the Olympics would be totally cancelled so they could get out of paying money they can no longer afford.
Virgin is close to gone and certainly wonít be sponsoring anything.
The world has changed in the last 3 weeks and professional sport around the world will not exist in the future resembling what things have been like in the past 40 years.



Sometimes the truth hurts!
falcon_cobra Posted - 04 Apr 2020 : 19:36:03
very true Alan
Alan53 Posted - 04 Apr 2020 : 17:53:54
Supercars was dead in the water from the day of the Holden announcement.The only effect of the virus was that the demise of Supercars/Archer might come earlier than the end of 2021 when it was going to happen anyway.
Foxtel which is not far from bankrupt is running down the clock on its ridiculous overpayment on the current tv deal.The free to air networks arenít much better off and certainly have no money to buy rights for niche sports like Supercars.Heck 7 was hoping the Olympics would be totally cancelled so they could get out of paying money they can no longer afford.
Virgin is close to gone and certainly wonít be sponsoring anything.
The world has changed in the last 3 weeks and professional sport around the world will not exist in the future resembling what things have been like in the past 40 years.
troy01505 Posted - 04 Apr 2020 : 11:47:06
quote:
Originally posted by Fast by Ferracci

quote:
Originally posted by abhibeckert

[. but the racing will still be great and fans will still turn up in droves.



Unless they change some rules, how will the racing still be great? The racing from Adelaide was roundly panned and the crowd massively down

Corona virus restrictions lifting wonít fix any of that



Agree 100% but was the racing that great at Adelaide? There is no way Coronavirus will improve the racing unless it knocks of Supercars management.
Fast by Ferracci Posted - 04 Apr 2020 : 11:34:15
quote:
Originally posted by abhibeckert

[. but the racing will still be great and fans will still turn up in droves.



Unless they change some rules, how will the racing still be great? The racing from Adelaide was roundly panned and the crowd massively down

Corona virus restrictions lifting wonít fix any of that
abhibeckert Posted - 04 Apr 2020 : 09:02:49
quote:
Originally posted by djr18fan

Experience post disaster - such as Christchurch earthquake - is that people want experiences that make them feel better. After a period of adversity - enjoyment is embraced. Attendance at events increases. More attendees and viewers equals greater opportunities for sponsorship reward. Sponsors like being associated with feel good events.


Exactly.

Maybe drivers are paid thousands instead of millions and teams might have to sell the $200,000 3D printer they use to make drinking straws... and there might not be helicopters used by the camera team... but the racing will still be great and fans will still turn up in droves.
djr18fan Posted - 03 Apr 2020 : 07:35:05
Experience post disaster - such as Christchurch earthquake - is that people want experiences that make them feel better. After a period of adversity - enjoyment is embraced. Attendance at events increases. More attendees and viewers equals greater opportunities for sponsorship reward. Sponsors like being associated with feel good events.
bigem Posted - 03 Apr 2020 : 00:33:16
TV money has screwed sports. Take it away and there won't be any $1M NRL players, Half million dollar AFL players, and the stupidist of the lot, 200M Euro soccer players! Good ridance to the lot! Probably wont be any Supercars either as the States wont have the cash to pay their ridiculus licensing fees. RECs are ineffect worthless as we type!
Fast by Ferracci Posted - 02 Apr 2020 : 20:01:03
If this situation carries on for 6 months , will Foxtel survive?

quote:
Originally posted by Sonic

hopefully all sports will crash and get back to basics and remember what they are really about... at a cost that is much more sustainable.



Exactly my thinking
abhibeckert Posted - 02 Apr 2020 : 18:55:22
quote:
Originally posted by bigem

Well I'm not getting what I paid for so,it's on borrowed time at my place.


I cancelled Foxtel when Kayo came out... itís better than Foxtel if you have a smart tv.

Then I cancelled Kayo the day after the Melbourne GP was cancelled figuring every other sport would follow, which ended up being the case.

But now Telstra has a deal to get Kayo for just $15 per month - so Iíve signed up again. Even with hardly any of my favourite sports itís well worth it at that price.
Sonic Posted - 02 Apr 2020 : 18:04:30
hopefully all sports will crash and get back to basics and remember what they are really about... at a cost that is much more sustainable.
Muz Posted - 02 Apr 2020 : 17:43:19
quote:
Originally posted by sizzle

quote:
Originally posted by bigem

quote:
Originally posted by Fast by Ferracci

quote:
Originally posted by abhibeckert

At the end of the day, teams and the series will spend all of the money they can get their hands on.

Even if the budget is massively reduced, I don't think the racing or coverage will necessarily suffer.

Maybe a few small teams might go away, but the only major loss might be a few of the more expensive tracks. Street circuits are expensive. And so is traveling to Tasmania and New Zealand.

I can't see the Foxtel deal going away - the need to have the major sports to keep their subscriber base.



Will they have a subscriber base when this is all over?



Well I'm not getting what I paid for so,it's on borrowed time at my place. I got an email from Foxtel,yesterday, I think I should read it, it had better mention a reduction in my fees or they can bashing up their arse!
Supercars is in no position to bargain with anybody, really, they don't have a product after this year and sliding into recession due to COVID-19 isn't going to help finding new partners to siphon money from!



If it was like mine it said I now have movie channels till end of June.



To throw another thought into the mix, I love the Fox broadcast (I subscribe to Kayo), but if we all pull the pin on these services, they won't exist out the other side of this and we won't have anything to enjoy.

Undoubtedly the financial situation of all subscribers will be different and not everyone will be able to afford to maintain their service.
sizzle Posted - 02 Apr 2020 : 14:33:43
quote:
Originally posted by bigem

quote:
Originally posted by Fast by Ferracci

quote:
Originally posted by abhibeckert

At the end of the day, teams and the series will spend all of the money they can get their hands on.

Even if the budget is massively reduced, I don't think the racing or coverage will necessarily suffer.

Maybe a few small teams might go away, but the only major loss might be a few of the more expensive tracks. Street circuits are expensive. And so is traveling to Tasmania and New Zealand.

I can't see the Foxtel deal going away - the need to have the major sports to keep their subscriber base.



Will they have a subscriber base when this is all over?



Well I'm not getting what I paid for so,it's on borrowed time at my place. I got an email from Foxtel,yesterday, I think I should read it, it had better mention a reduction in my fees or they can bashing up their arse!
Supercars is in no position to bargain with anybody, really, they don't have a product after this year and sliding into recession due to COVID-19 isn't going to help finding new partners to siphon money from!



If it was like mine it said I now have movie channels till end of June.

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