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 Supercars next TV deal.

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T O P I C    R E V I E W
oldtimer Posted - 09 Sep 2019 : 21:33:35
As I understand it the Supercars TV deal with CBS 10 expires soon,

There is only about 10 weeks to publicity for the final event.

Will CBS be interested in paying for a TV deal similar to that entered into by a company that went broke (channel 10)? The Murdochs don't have skin in both companies this time.

10 are already dropping programs that do not attract commercial revenue. Will Supercars be next. CBS in USA seem to concentrate of people playing with balls and not much motorsports.

Foxtel also has financial troubles and thinks it can solve them by cutting the costs associated with sport broadcasting. One partner has refused to put any more money into Foxtel.

Foxtel have previously been offsetting their costs by selling some broadcast rights to FTA stations, that are increasingly saying "No thank you".

Many of their subscribers that watch Supercars pay because of ball sport viewing. Foxtel must be trying to ascertain just how much revenue can be attributed to Supercars specific customers.

Currently, at least two Supercar Teams are trying very hard to juggle income vs expenditure and may downsize or cease to run in Supercars.

Without the Foxtel/10 cash, other teams may be evaluating their income and expenditure projections.

A recent Board resignation may be related to future broadcast activities.


However one looks at it, there seems to be a lot of insecurity and uncertainty, just like 6 years ago and still no announcements.

Other categories may be a lot cheaper for broadcasters and most fans are screen fans, not feet on the ground fans,paying to get through the gate at every event.


Here is the relevant part of the TV anti-siphoning list with just Bathurst and no other Supercar event. Even the Supercars races at F1 AGP are not on the list.

quote:
1 Motor sports

(1) Each race in the Fédération Internationale de l’Automobile Formula One World Championship (Grand Prix) held in Australia.

(2) Each race in the Fédération Internationale de Motocyclisme Moto#8209;GP held in Australia.

(3) Each Bathurst 1000 race in the V8 Supercars Championship Series.


https://www.legislation.gov.au/Details/F2017C00987



This article from a few months back seems relevant.
https://www.smh.com.au/business/companies/sports-world-on-high-alert-as-foxtel-fights-for-its-future-20190514-p51n4a.html
.................................................

Update 12 Oct 2019:

Here is some rather solid reasoning that 7 network boss, James Warburton and the major owner, Stokes, may be working to a sale or merger with the Murdoch enterprises, which includes a big hunk of Foxtel.

James has experience working for Stokes. Supercars and Murdochs and some corporate raiders.

All that experience could point to a 7/Foxtel tender for Supercar TV broadcast rights, but it could make better financial sense to simply buy out Archer Capital or whoever has the bulk of shares now.

quote:
Seven West Media’s new chief executive James Warburton has been flexing his muscles since he started in the job in August. He has axed Seven’s premier current affairs offering, Sunday Night, led by Melissa Doyle, and asked Bauer Media to buy its Pacific Magazines portfolio, including New Idea.

Most recently two stalwart directors have walked, former Victorian premier Jeff Kennett and the long serving Peter Gammell, as the Warburton broom continues on its path. It’s all part of a major restructure that could dress the company up for sale – some say to Rupert Murdoch’s News Corp.


https://thenewdaily.com.au/money/finance-news/2019/10/11/seven-prettying-up-for-a-sale/
15   L A T E S T    R E P L I E S    (Newest First)
joe5619 Posted - 14 Jul 2020 : 09:13:33
quote:
Originally posted by Alan53

I think Supercars will go bust at the end of 2021 anyway but here is the dilemma they face.
FTA tv does not have the money to pay for a deal beyond a token amount.From what I hear at the moment they are struggling to do anything more than give the rights away.So they have the option of trading tv money away for greater exposure.
If they increase the amount on fta then Foxtel will not be willing to pay much.Even having 1 Supercar race live on fta each round would be enough that people would give up their Foxtel subscription and this is the only value for Foxtel in covering Supercars.
I think they will get a 1 year continuation of current arrangements at about 25% of the current money and then at the end of 2021 they will fold the tent.

Such a load of BS & rubbish!!


Edited -> my money is on channel 9 getting the FTA rights! Based solely on the fact, channel 9 had sports news on Supercars for the first time ever!! #128556;#128556;#128556;
Sonic Posted - 14 Jul 2020 : 09:05:27
quote:
Originally posted by djr18fan

quote:
Originally posted by bigem

quote:
Originally posted by Alan53

I think Supercars will go bust at the end of 2021 anyway but here is the dilemma they face.
FTA tv does not have the money to pay for a deal beyond a token amount.From what I hear at the moment they are struggling to do anything more than give the rights away.So they have the option of trading tv money away for greater exposure.
If they increase the amount on fta then Foxtel will not be willing to pay much.Even having 1 Supercar race live on fta each round would be enough that people would give up their Foxtel subscription and this is the only value for Foxtel in covering Supercars.
I think they will get a 1 year continuation of current arrangements at about 25% of the current money and then at the end of 2021 they will fold the tent.



Probably closer to the truth than most would like to admit. I will repeat, Supercars has NOTHING to sell beyond 2020!



And yet they've sold tv rights to Sky NZ beyond 2020.

If supercars must allow fans to see races for free, then they must also allow free entry to tracks. Or risk losing fans. There's advertising at tracks so its not really free, justblike FTA TV.



entry to tracks is a whole different ball game... nothing like FTA at all!
abhibeckert Posted - 14 Jul 2020 : 07:12:14
quote:
Originally posted by billybanana

So what exactly does "a proper FTA deal" mean or look like ?


For me, it means every race live on FTA, and with sensible ad breaks - like during a safety car or in the lead up to the pit window. And there has to be a recap of whatever was missed.

If you want to watch the entire race (no ads), practice sessions, qualifying, support categories, pre/post-race discussions, spoiler free replays on demand - then you've got to pay.

As for how much money they can get with a deal like that - I don't think it matters at all. Adjust spending to match whatever income is available. Super3 runs on a shoestring budget and if you put the best drivers and teams in a Super3 car, and you'll have great races.

It doesn't have to be so expensive.

I'm very happy with Kayo, I'm not hoping to save some money. What I want is for people who can't afford kayo, or don't care enough about Supercars to pay for it, to be able to watch the races anyway. Because a larger audience is better for the sport.
djr18fan Posted - 14 Jul 2020 : 05:07:31
quote:
Originally posted by bigem

quote:
Originally posted by Alan53

I think Supercars will go bust at the end of 2021 anyway but here is the dilemma they face.
FTA tv does not have the money to pay for a deal beyond a token amount.From what I hear at the moment they are struggling to do anything more than give the rights away.So they have the option of trading tv money away for greater exposure.
If they increase the amount on fta then Foxtel will not be willing to pay much.Even having 1 Supercar race live on fta each round would be enough that people would give up their Foxtel subscription and this is the only value for Foxtel in covering Supercars.
I think they will get a 1 year continuation of current arrangements at about 25% of the current money and then at the end of 2021 they will fold the tent.



Probably closer to the truth than most would like to admit. I will repeat, Supercars has NOTHING to sell beyond 2020!



And yet they've sold tv rights to Sky NZ beyond 2020.

If supercars must allow fans to see races for free, then they must also allow free entry to tracks. Or risk losing fans. There's advertising at tracks so its not really free, justblike FTA TV.
bigem Posted - 13 Jul 2020 : 20:18:50
quote:
Originally posted by Alan53

I think Supercars will go bust at the end of 2021 anyway but here is the dilemma they face.
FTA tv does not have the money to pay for a deal beyond a token amount.From what I hear at the moment they are struggling to do anything more than give the rights away.So they have the option of trading tv money away for greater exposure.
If they increase the amount on fta then Foxtel will not be willing to pay much.Even having 1 Supercar race live on fta each round would be enough that people would give up their Foxtel subscription and this is the only value for Foxtel in covering Supercars.
I think they will get a 1 year continuation of current arrangements at about 25% of the current money and then at the end of 2021 they will fold the tent.



Probably closer to the truth than most would like to admit. I will repeat, Supercars has NOTHING to sell beyond 2020!
Sonic Posted - 13 Jul 2020 : 18:14:43
quote:
Originally posted by billybanana

So what exactly does "a proper FTA deal" mean or look like ? If it is anyway less discouraging for people to join Pay TV then it won't happen.



as I have said all along... I think a 'basic fta' package would be the old style 2 hour Sat/Sun deal with delayed coverage and maybe the odd live short race (excluding of course stuff like Bathurst)...

these would be just your basic feeds racing with no frills, what we had before it all went south with Fox and fta became a wasteland with a *cough* 1 hour *cough* highlights package...

this is also a very necessary package to have for those who are not in a good internet area and cannot get paytv or find it is just too patchy to even bother trying...

that would let you maintain a premium gig for those who want/are able to pay for more with their live stuff for whenever they want it and extra driver content etc and whatever else it is that foxtel has been offering that everyone seems to get excited over...

it is something that can work side by side... ALL fans should be catered for in some way if you don't want to lose them...

it should also be remembered that FTA isn't free, it has always been paid for by the advertisements that go along with the show... it just isn't coming directly out of our pocket, rather it is coming indirectly via the products we buy already
Sonic Posted - 13 Jul 2020 : 18:07:09
quote:
Originally posted by djr18fan

quote:
Originally posted by Sonic

quote:
Originally posted by joe5619

The cars being too expensive & covid have jack all to do with TV deal.. The TV deal didn't create these problems & any new tv deal wont fix these problems!

I somehow think the 2nd problem, will fix the first problem much better, quicker & easier than anything else can.



disagree Joe.

the exorbitant price of their product was one of the big things that required them to chase the paytv dollar in the first place.

if they had a cost effective product the teams/show would not have ended up in such a poor state and could indeed be making money rather than having to rely so heavily on tv money... that should be the cream for them!

covid has just managed to amplify the issues.



So you think if the operating costs of the category were a lot lower, and someone cane along and offered squillionds for the TV rights, they'd day no?



of course they'd take it, be mad not to...

but as I said, tv rights should be cream for them and not essential to getting their very small grid to the track each event...

it is all a balancing act of course and the balance has been so far off in recent years that the $ side of things has pushed them to the wall where they foolishly thought that selling all of their events to a pay service would get them out of the hole that they dug for themselves... it was a bad call and the proof of that is there in that the teams are still looking for the next dollar and where it might come from...

compare that to other categories that have potential to step up... TCR if you like the small engine stuff or TA2 if you want your v8 power and they both have big grids and lots of colour at a cost so much less than what a supercar costs... if they had the same tv deal that supercars sourced for themselves every team up and down pit lane would have plenty of cash available to them.
Alan53 Posted - 13 Jul 2020 : 17:04:38
I think Supercars will go bust at the end of 2021 anyway but here is the dilemma they face.
FTA tv does not have the money to pay for a deal beyond a token amount.From what I hear at the moment they are struggling to do anything more than give the rights away.So they have the option of trading tv money away for greater exposure.
If they increase the amount on fta then Foxtel will not be willing to pay much.Even having 1 Supercar race live on fta each round would be enough that people would give up their Foxtel subscription and this is the only value for Foxtel in covering Supercars.
I think they will get a 1 year continuation of current arrangements at about 25% of the current money and then at the end of 2021 they will fold the tent.
billybanana Posted - 13 Jul 2020 : 16:41:26
So what exactly does "a proper FTA deal" mean or look like ? If it is anyway less discouraging for people to join Pay TV then it won't happen.
djr18fan Posted - 13 Jul 2020 : 16:38:13
quote:
Originally posted by Sonic

quote:
Originally posted by joe5619

The cars being too expensive & covid have jack all to do with TV deal.. The TV deal didn't create these problems & any new tv deal wont fix these problems!

I somehow think the 2nd problem, will fix the first problem much better, quicker & easier than anything else can.



disagree Joe.

the exorbitant price of their product was one of the big things that required them to chase the paytv dollar in the first place.

if they had a cost effective product the teams/show would not have ended up in such a poor state and could indeed be making money rather than having to rely so heavily on tv money... that should be the cream for them!

covid has just managed to amplify the issues.



So you think if the operating costs of the category were a lot lower, and someone cane along and offered squillionds for the TV rights, they'd day no?
Sonic Posted - 13 Jul 2020 : 14:53:07
quote:
Originally posted by joe5619

The cars being too expensive & covid have jack all to do with TV deal.. The TV deal didn't create these problems & any new tv deal wont fix these problems!

I somehow think the 2nd problem, will fix the first problem much better, quicker & easier than anything else can.



disagree Joe.

the exorbitant price of their product was one of the big things that required them to chase the paytv dollar in the first place.

if they had a cost effective product the teams/show would not have ended up in such a poor state and could indeed be making money rather than having to rely so heavily on tv money... that should be the cream for them!

covid has just managed to amplify the issues.
joe5619 Posted - 13 Jul 2020 : 14:35:14
The cars being too expensive & covid have jack all to do with TV deal.. The TV deal didn't create these problems & any new tv deal wont fix these problems!

I somehow think the 2nd problem, will fix the first problem much better, quicker & easier than anything else can.
Sonic Posted - 13 Jul 2020 : 13:30:14
quote:
Originally posted by joe5619

quote:
Originally posted by Fast by Ferracci

quote:
Originally posted by joe5619

quote:
Originally posted by Fast by Ferracci

quote:
Originally posted by joe5619

More bad news for those that think no TV deal is coming!! It's now really only a matter of when they make an announce & only a matter of time before I can directly quote people whom think no deal was coming!!

https://autoaction.com.au/2020/07/08/supercars-made-early-7-bid



Wasn’t everyone glad to see the back of Channel 7 after 2014 when they supposedly brought the sport to its knees?

Why a celebration that they might be returning?

Lets be realistic, it#146;s Foxtel 1st, FTA 2nd! So I’m happy!



Most talk has centred on the fact the next tv deal will be much more FTA friendly and not as biased

The series can not afford another TV deal like the current one


Apart from fans saying this, I haven't read anything that is suggesting this.. I think people are dreaming if they think FTA will be much better than now!

Can't afford? We have pretty much the same number of cars on track, the same numbers of events, the same numbers of people attending (average over 12 months) & the same number of TV viewers (12 months average over both platforms), a much increased internet footprint & a **** load of cash from Foxtel! The current TV deal has been nothing but a huge success! The next deal wont be as good, given everything that is going on with the world & the financial health of tv channels & Foxtel!



gotta say I don't get how anyone can think that the current tv deal has been anything of a success (at least long term)... sure, the teams got some cash up front which helped them out short term but the ongoing mismanagement allowing the cars to be far too costly means they are back where they were...

hard part is they are now in a worse position because there is zero crowd attendance to help balance the books, zero merch sales as a result...

really do feel they need a proper fta deal alongside a pay deal to get themselves back into the public eye as well as a rethink of their business model and product to make it much more cost effective.
joe5619 Posted - 13 Jul 2020 : 10:17:13
quote:
Originally posted by Fast by Ferracci

quote:
Originally posted by joe5619

quote:
Originally posted by Fast by Ferracci

quote:
Originally posted by joe5619

More bad news for those that think no TV deal is coming!! It's now really only a matter of when they make an announce & only a matter of time before I can directly quote people whom think no deal was coming!!

https://autoaction.com.au/2020/07/08/supercars-made-early-7-bid



Wasn’t everyone glad to see the back of Channel 7 after 2014 when they supposedly brought the sport to its knees?

Why a celebration that they might be returning?

Lets be realistic, it#146;s Foxtel 1st, FTA 2nd! So I’m happy!



Most talk has centred on the fact the next tv deal will be much more FTA friendly and not as biased

The series can not afford another TV deal like the current one


Apart from fans saying this, I haven't read anything that is suggesting this.. I think people are dreaming if they think FTA will be much better than now!

Can't afford? We have pretty much the same number of cars on track, the same numbers of events, the same numbers of people attending (average over 12 months) & the same number of TV viewers (12 months average over both platforms), a much increased internet footprint & a **** load of cash from Foxtel! The current TV deal has been nothing but a huge success! The next deal wont be as good, given everything that is going on with the world & the financial health of tv channels & Foxtel!
Sonic Posted - 12 Jul 2020 : 19:54:47
darwin on fta...

https://www.v8sleuth.com.au/darwin-supercars-added-to-network-10-tv-schedule/?fbclid=IwAR0XPsrMdWZgG14RAr57mJRXbLEdy5XKl4JFsW3uSzFvcifzQn1ipyaho-k

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