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 V8Supercars Australia
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 Supercars 2020 TV deal.
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joined 19 Jun 11


Posted - 09 Sep 2019 :  21:33:35  Show Profile Send oldtimer a Private Message  Reply with Quote
As I understand it the Supercars TV deal with CBS 10 expires soon,

There is only about 10 weeks to publicity for the final event.

Will CBS be interested in paying for a TV deal similar to that entered into by a company that went broke (channel 10)? The Murdochs don't have skin in both companies this time.

10 are already dropping programs that do not attract commercial revenue. Will Supercars be next. CBS in USA seem to concentrate of people playing with balls and not much motorsports.

Foxtel also has financial troubles and thinks it can solve them by cutting the costs associated with sport broadcasting. One partner has refused to put any more money into Foxtel.

Foxtel have previously been offsetting their costs by selling some broadcast rights to FTA stations, that are increasingly saying "No thank you".

Many of their subscribers that watch Supercars pay because of ball sport viewing. Foxtel must be trying to ascertain just how much revenue can be attributed to Supercars specific customers.

Currently, at least two Supercar Teams are trying very hard to juggle income vs expenditure and may downsize or cease to run in Supercars.

Without the Foxtel/10 cash, other teams may be evaluating their income and expenditure projections.

A recent Board resignation may be related to future broadcast activities.

However one looks at it, there seems to be a lot of insecurity and uncertainty, just like 6 years ago and still no announcements.

Other categories may be a lot cheaper for broadcasters and most fans are screen fans, not feet on the ground fans,paying to get through the gate at every event.

Here is the relevant part of the TV ant-siphoning list with just Bathurst and no other Supercar event. Even the Supercars races at F1 AGP are not on the list.

1 Motor sports

(1) Each race in the Fédération Internationale de l’Automobile Formula One World Championship (Grand Prix) held in Australia.

(2) Each race in the Fédération Internationale de Motocyclisme Moto#8209;GP held in Australia.

(3) Each Bathurst 1000 race in the V8 Supercars Championship Series.


This article from a few months back seems relevant.

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