Win on Sunday, sell on Monday

[skaifeman]

https://www.businessinsider.com/aston-martin-f1-safety-car-sales-lawrence-stroll-2023-5

Lawrence Stroll and Aston Martin think that the term may yet exist!
I always read these articles knowing that whoever is spruiking it is likely grabbing a lot of 'grey area' sales and adding them to the 'Motorsport' data.

He took over in 2020 and the company has seemingly been chasing its tail since covid, only now showing somewhat of a turnaround (yet still in debt).

There is some method to the madness, Volvo's entry to Supercars did wonders for the brand - with Australian dealers completely against the move to pull out when they did.
https://www.carsguide.com.au/car-news/v8-supercars-fuel-volvo-car-sales-boost-28767
https://www.foxsports.com.au/motorsport/supercars/supercars-garry-rogers-motorsport-commits-to-racing-volvos-in-2017-with-or-without-factory-backing/news-story/a05081d521977db90a0159a9eb69f579